The climate emergency is the defining challenge of our time.
In 2023, brands that set out their stall about their sustainability and environmental credentials will be expected to start turning those warm words into tangible plans and actions.
As market complexity looks set to continue, expect renewed challenges for owners, operators and marketers, not only in building strategies for accelerating growth but also in building resilient brands with purpose, social responsibility and sustainability at their core.
Read more on navigating the road ahead here: https://thecollectivebyls.com/brands-and-advertising-navigating-the-road-ahead/
Looking ahead, if brands want to be seen as credible, dependable and responsible, they must find a balance between promoting their sustainability initiatives and not contradicting any internal practices – after all, nobody is perfect – but brands can no longer afford to stay silent.