F1 Academy, a female-only single-seater racing championship founded by Formula One, has recently joined forces with the well-known beauty brand Charlotte Tilbury. This is the beauty brands first ever global sports sponsorship.
Whilst there has been a huge crossover between fashion and sports for a number of years, this latest collaboration may see a shift in the trend for beauty brand owners to start sponsoring more sports events, leading to commercial opportunities to exploit their brand to a different audience than what had previously been considered.
More details on the partnership can be found below.
We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.
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