The wearable tech sector is booming and in recent years, has been breaking into fashion, wellness and lifestyle sectors as people seek out devices that enhance their everyday lives. It is providing doctors with greater opportunity to monitor patients; providing athletes greater support and advice to enhance their training and safety; and fashion designers the opportunity to collaborate with technology brands that have never normally graced the runway. It is an exciting, fast moving, forward-thinking sector that is drawing together the use of technology to enhance our everyday activities within stylish products that can be worn and form part of our daily activities. 

Embedding wearable technology into a product provides it with a dual purpose and can offer a unique selling point capable of distinguishing the product from its competitors - allowing designers to create personalised and functional products, as well as an opportunity for brands to diversify and collaborate with technology companies, creating opportunities for licensing deals.

Read the full article Advances in wearable tech: for Fashion, Health and Life

The Collective Quarterly is an opportunity to understand and be inspired by the latest ideas, insights and innovation across the creative, tech and science industries, the latest edition is out now:  The Collective Quarterly - Issue 03