Curious ASA decision involving Hendrick's Gin may be just the tonic
A Video on Demand (VOD) ad for Hendricks Gin, seen in June 2024, combined real-life and animated footage. A voice-over invited viewers to...
Lewis Silkin Retail, Hospitality and Leisure Insights
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Iechyd da! Welsh whisky in good health after receiving official status
Whisky made in Wales has been given protected status. It is the first spirit to receive geographical indication (GI) status since UKGI...
Portman Group report reveals growth in low and no alcohol market and how brands are increasing awareness through high-profile sponsorships
The Portman Group has issued its fifth annual research report into UK public attitudes to low and no alcohol alternatives. The...
Put down the kale smoothie - have a beer instead
A marketing email for controversial beer company, BrewDog, featured the subject heading “One of your five a day”.
The email was sent...
Dogged determination lands BrewDog in the dog house again
BrewDog finds itself in the dog house again, this time it is joined by several competitors (DRTY DRINKS, High Water, and Whisp Drinks).
In...
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