Environmental claims: Innocent drinks?
An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube.
The TV ad featured an...
An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube.
The TV ad featured an...
A poster for Lipton Ice Tea seen on a bus shelter on 13 August 2021, featured headline text which stated “DELICIOUSLY REFRESHING, 100%...
In case you missed it, when it comes to environmental claims, the CMA has switched from 'chatty, friendly, awareness-raising' mode to...
Environmental claims are - or should be - near the top of the agenda for most companies.
In an effort to protect consumers from misleading...
I'm looking forward to joining the panel to discuss #Environmental claims with Lara Pizzato, CMO of Green Story, and Mike Coates of the...
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