Environmental claims: Innocent drinks?
An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube.
The TV ad featured an...
Lewis Silkin Retail, Hospitality and Leisure Insights
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Green claims: "100% recycled"? Don't flip (or forget) your lid
A poster for Lipton Ice Tea seen on a bus shelter on 13 August 2021, featured headline text which stated “DELICIOUSLY REFRESHING, 100%...
CMA puts spotlight on green claims by the UK's fashion retail industry
In case you missed it, when it comes to environmental claims, the CMA has switched from 'chatty, friendly, awareness-raising' mode to...
Free webinar on green claims - available to download now
Environmental claims are - or should be - near the top of the agenda for most companies.
In an effort to protect consumers from misleading...
Event hosted by Green Story: Greenwashing in fashion - the dos and don’ts for brands
I'm looking forward to joining the panel to discuss #Environmental claims with Lara Pizzato, CMO of Green Story, and Mike Coates of the...
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