Survey after survey during the pandemic has shown that businesses need to rethink what they sell and how they sell it.
Adam Smith’s adage of ‘do what you do best and outsource the rest’ still holds true in many circumstances. For many businesses, outsourcing is already part and parcel of their contact centre and/or back office functions. Technology has, without doubt, helped to facilitate this.
But what about core functions like sales? Read my thoughts on The Collective by Lewis Silkin.
On the face of it, outsourcing a key business operation might seem risky, but in the retail, fashion, beauty and FMCG sectors, outsourced sales arrangements are commonplace – and we expect this to only increase as margins in these sectors narrow and removing costs from the bottom line continue to be a primary focus for all CFOs and FDs as we move into what is going to be a challenging second half of the FY.
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