Survey after survey during the pandemic has shown that businesses need to rethink what they sell and how they sell it. 

Adam Smith’s adage of ‘do what you do best and outsource the rest’ still holds true in many circumstances. For many businesses, outsourcing is already part and parcel of their contact centre and/or back office functions. Technology has, without doubt, helped to facilitate this.

But what about core functions like sales? Read my thoughts on The Collective by Lewis Silkin