In an ever-changing world, today’s consumer is screen-addicted, hyper-connected and has greater brand expectations than ever before.
For any luxury business - whether a household name or an emerging player – it’s crucial to understand the future mindset, keep pace and align with the needs of the buyer of tomorrow.
Read more to understand what consumers want from brands and the key drivers you should factor into future brand strategies: https://thecollectivebyls.com/2023-draft-the-buyer-of-tomorrow/
There are huge opportunities for engaging with the buyer of tomorrow, but there are also some challenges from a consumer, tech and data perspective
https://thecollectivebyls.com/2023-draft-the-buyer-of-tomorrow/