With thanks to Dr. Martina Olbertova, Founder and CEO of Meaning.Global and author of The Luxury Report.

The COVID pandemic has impacted the business sector very powerfully this year. But, the impact hasn’t only been in terms of declining sales, government restrictions and volatile purchasing power. It’s shown us what was long brewing underneath the surface.

Dr. Martina Olbertova has shared this mini series with The Collective. This is a must read for any brand seeking to understand the luxury paradigm today. We will bring you further instalments over the coming months. Read her thoughts on The Collective by Lewis Silkin.