The COVID pandemic has impacted the business sector very powerfully this year. But, the impact hasn’t only been in terms of declining sales, government restrictions and volatile purchasing power. It’s shown us what was long brewing underneath the surface.
Dr. Martina Olbertova has shared this mini series with The Collective. This is a must read for any brand seeking to understand the luxury paradigm today. We will bring you further instalments over the coming months. Read her thoughts on The Collective by Lewis Silkin.
And this is where luxury quite powerfully enters the situation because everything we have neglected – and therefore what has become scarce to us – is now becoming the new luxury. Our neglected human needs are ushering the way for the emergence of the New Luxury paradigm.