There is a lot of discussion about how the world is changing in the light of COVID-19 and how it’s affecting brands and businesses. An interesting outlier in this conversation is luxury, as the luxury sector was already changing greatly before COVID-19, but the global pandemic has further exacerbated those trends and made them front and center in 2020.
Dr. Martina Olbertova has shared this mini series with The Collective. This is a must read for any brand seeking to align with the cultural codes of today. We will bring you further instalments over the coming months. Read her thoughts on The Collective by Lewis Silkin.
And this is where luxury has always been at its strongest as the leader in creating a superior value that lasts throughout time and is being passed down to future generations.